New Construction
New Construction Services


Realty Concepts has offered subdivision management and land acquisition services for builders in Fresno and several surrounding cities since 2001. This company has contracted with 4 different local builders to successfully market over 280 new homes and 325 finished or partially finished lots.
The company broker, John Shamshoian and agent Patrick Kelley have developed the subdivision department within Realty Concepts and have offered land development, pre-marketing services (work prior to opening a development) and marketing services (work after a tract opens) for builders along with providing an experienced sales team from agents that are licensed at the company.

At Capistrano Estates I & II, New Sunnyside Estates, Park Places Estates, and Westpointe Estates Realty Concepts assisted the owners of these projects with market research, sales trends, competitive product development and a professional marketing platform. Very few brokerage firms in the San Joaquin Valley area offer subdivision sales and marketing experience for builders like Realty Concepts.
Pre Marketing Services
- Provide top architectural companies that can develop land entitlement services for subdivision maps and approved floor plans for a project,
- Provide builders with a superintendent independent of Realty Concepts that has local building experience to assist the builder with construction management,
- Assist the builder with selecting an experienced sales team for a project from sales agents within the company or hire new agents for the same
- Provide outside companies that offer sales trailers for lease for the preliminary sales center,
- Provide outside companies that offer furnishing services for the project models,
- Create marketing materials like the floor plan rendering, brochures, topo maps and signage with the Realty Concepts design center staff,
- Provide all off-site and site signage along with sign contracts with land owners for the subject project,
- Co-ordinate all preferred lender recommendations and assist with the lender required forms necessary for potential buyer traffic,
- Assist with the establishing all contracts, documents, forms, and disclosures required by the state and local agencies for all sale transactions.
Marketing Services
- Maintain an escrow file for the broker and owner for each sale transaction,
- Provide a Broker Call program which identifies the top brokers in the area and promote the sales material for a tract monthly to all agents,
- Monitor all potential buyers in the Preferred Lender Pipeline. This activity identifies the potential buyers that are currently credit approved and the ones that need credit repair.
- Provide a contingent sales agent for any tract from Realty Concepts that is not one of the sales team that will handle all contingent listing transactions.
- Conduct sales meetings that include the sales manager, sales team, preferred lender and owner. Tracking reports shall be provided for all parties present for buyer traffic, lender pipeline activity, and existing buyer purchase contract to close activity.
Testimonials
- Deborah Louise Herrera
- csipaola1
- Tyler Marie Potter
- Alejandra Moreno
- Shannon Cornell, Fresno
- Jacquelyn Izaguirre
- godboutdebra
- Brenda J Gragg
- 7AMOTA
- Rosa Moreno
- Oscar M
- Rosy M
- Simone Weber, Fresno Ca
- mikellawhead
- bflores2650
- Bill Davis, Reedley, CA
- Shannon Ashely Cornell
- zuser20200522143253144
- THOMAS REZZO
- user9381505
- katie thaxter
- jdiermier4
- Chris M. Cochran
- stephanieconraddvm
- Emma J Roland, Trustee
- Jerry Stockdale Sr
- matt matlock
- user9381505
- matt matlock
- Misty Crain
- Luz Elena Vargas Garcia
- Rosy Moreno
- Gus, Fresno
- Simone Weber
- Brianne mclin
- jsscott714
- zuser20150903104514824
- Norma Handy
- Debra Godbout
- Christopher Godbout
- pastorarosita3
- zuser20200509232658642
- jsscott714
- Mariana Moreno-Hernandez
- pastorarosita3
- Jo Ann Stokdale
- Christina L Faeth
- bflores2650
- Auturo P Handy
- Amanda Robison
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Last updated: September 10, 2026 9:37 AM UTC Property Information © 2026
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